2.3 Content of Email Messages.
In certain commercial email messages sent by Infinite Marketing Solutions, an Advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to Infinite Marketing Solutions. The "Subject:" line of Infinite Marketing Solutions email messages will usually contain a line provided from the Advertiser to Infinite Marketing Solutions.

2.4 Solicited Email.
Infinite Marketing Solutions only sends email to individuals who have agreed on the Websites to receive email from Infinite Marketing Solutions or to individuals who have agreed on Third Party websites to receive email from Third Parties. As such Infinite Marketing Solutions does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to Infinite Marketing Solutions email messages.

2.5 Targeted Advertising.
Infinite Marketing Solutions uses Individual Information to target advertising to an individual. When an individual is using the Internet, Infinite Marketing Solutions uses Technology Information (see also Section 2.7 below) to associate an individual with that person's Individual Information, and Infinite Marketing Solutions attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. Infinite Marketing Solutions may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

2.6 Direct Mail and Telemarketing.
Infinite Marketing Solutions uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

2.7 Use of Technology Information.
Infinite Marketing Solutions uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of Infinite Marketing Solutions websites are most frequently visited. This information helps Infinite Marketing Solutions to better understand the online habits of individuals so that Infinite Marketing Solutions can target advertising and promotions to them.

2.8 Profiles of Individuals.
Infinite Marketing Solutions uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as behavioral and other information obtained from public databases. Infinite Marketing Solutions may also publish personal information in the form of a testimonial if such information is sent to Infinite Marketing Solutions by you.

2.9 Storage of Individual Information.
Infinite Marketing Solutions stores the Individual Information in a database on our computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under Infinite Marketing Solutions control. Not withstanding such measures, Infinite Marketing Solutions cannot guarantee that its security measures will prevent our computers from being illegally accessed, and the Individual Information on them stolen or altered.