1.3 Third Party List Information
Infinite Marketing Solutions collects information from individuals when an individual provides information to a Third Party and Infinite Marketing Solutions subsequently purchases, licenses, or otherwise acquires the information from the Third Party (the "Seller"). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third Party List Information"). When acquiring Third Party List Information, Infinite Marketing Solutions seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to Infinite Marketing Solutions and that the Seller has a right to provide offers from Advertisers to the individuals whose personal information is included on the Seller's list.

1.4 Other Information.
Other occasions when Infinite Marketing Solutions obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by Infinite Marketing Solutions or by a Third Party, (2) when an individual requests assistance through Infinite Marketing Solutions customer service department, (3) when an individual voluntarily subscribes to a service or newsletter; (4) when private information is provided by means of a referral by a third party to Infinite Marketing Solutions or a Third Party Advertiser (together, "Other Information").

1.5 Cookies, Web Beacons, and Other Info Collected using Technology.
Infinite Marketing Solutions currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, Infinite Marketing Solutions may use other new and evolving sources of information in the future (together, "Technology Information").

• Cookies.
  A cookie is a small amount of data stored on the hard drive of the individual's computer that allows Infinite Marketing Solutions to identify the individual with his or her corresponding data that resides in Infinite Marketing Solutions database. You may read more about cookies at http://cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
• Web Beacons.
  A web beacon is programming code that can be used to display an image on a web page (by using an programming function -- see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Infinite Marketing Solutions to track certain websites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Infinite Marketing Solutions might place, with the consent of a Third Party website, a web beacon on the Third Party's website where cosmetics are sold. When Jane, an individual listed in Infinite Marketing Solutions database, visits the cosmetic website, Infinite Marketing Solutions receives notice by means of the web beacon that Jane visited the cosmetics site, and Infinite Marketing Solutions would then update Jane's profile with the information that Jane is interested in cosmetics. Infinite Marketing Solutions may thereafter present offers of cosmetic related products and services to Jane. In addition to using web beacons on web pages, Infinite Marketing Solutions also uses web beacons in email messages sent to individuals listed in Infinite Marketing Solutions database.
• New Technology.
  The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is Infinite Marketing Solutions use of new and evolving technology. As a result, Infinite Marketing Solutions strongly encourages individuals to revisit this policy for any updates regarding its use of technology.
• Usage Tracking.
  Infinite Marketing Solutions tracks information related to the electronic mailings and web pages viewed by users and subscribers, as well as the hyperlinks clicked by subscribers, while viewing our emails or visiting our websites.
• Log Files.
  Log files are used to track and monitor subscriber usage.
• Optional Registration.
  Infinite Marketing Solutions may offer free voluntary registration to potential subscribers. During such registration, the subscriber is required to supply an email address and other personal information. This information is required if the subscriber wants to participate in Company services or Third Party Services.
• Feedback and Inquiries.
  You have the ability to contact Infinite Marketing Solutions to provide us with your feedback. Infinite Marketing Solutions uses this information to respond to you and analyze customer service issues.

1.6 Outside Information
Infinite Marketing Solutions may receive information about individuals from Third Parties or from other sources of information outside of Infinite Marketing Solutions including information located in public databases ("Outside Information").

1.7 Individual Information
As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information Infinite Marketing Solutions gathers or receives about individuals.